LinkedIn Premium is expensive due to its many exclusive features, such as advanced search options, InMail messaging, and personalized job alerts. Subscribers also enjoy unlimited access to LinkedIn Learning courses and enhanced networking opportunities. These benefits help professionals stand out from the crowd, find better jobs, and grow their careers.
Are you among the millions of professionals who have set up a LinkedIn profile? If so, you must be familiar with their Premium subscription services that offer additional benefits and features to boost your networking game.
However, one thing that often raises eyebrows is the cost of these Premium subscriptions. Why is LinkedIn Premium so expensive? This is a question that many users ask themselves before deciding whether or not to upgrade.
In this blog post, we’ll dive deep into LinkedIn’s premium subscriptions and explore why they come with such a high price tag. We’ll also take a look at the various plans available and examine their respective costs and benefits.
By the end of this article, you’ll have a better understanding of what makes LinkedIn Premium tick and whether it’s worth investing in for your career growth.
10 Reasons Why LinkedIn Premium Is So Expensive
1. Access to Exclusive Features
The primary reason for LinkedIn Premium’s steep pricing is the access it grants to a multitude of exclusive features unavailable to basic account holders.
These features include advanced search filters, personalized job recommendations, and salary insights – all designed to elevate a user’s professional networking experience.
For instance, with LinkedIn Premium, aspiring executives can receive custom-tailored job alerts matching their unique qualifications and preferences, increasing the likelihood of finding an ideal role in their field.
The combination of these specialized characteristics delivers immense value to ambitious professionals looking to advance their careers or expand their networks, thus warranting the considerable price tag associated with this subscription service.
2. Advanced Search Capabilities
Subscribers can conduct highly-targeted searches using multiple filters such as industry, function, and company size, allowing them to find the most relevant connections or job openings efficiently.
For example, a legal consultant searching for potential clients within the pharmaceutical sector can use these enhanced filter options to identify and connect with key stakeholders in that field.
This level of precision not only saves time but also increases the likelihood of forming valuable professional relationships.
The ability to locate and capitalize on strategic opportunities through refined search capabilities justifies LinkedIn Premium’s higher cost when compared to basic membership options.
3. InMail Messaging Service
With InMail, subscribers can directly contact individuals they are not connected with, bypassing the limitations of basic LinkedIn accounts. This capability facilitates communication with key decision-makers or potential clients in various sectors.
For example, a sales representative might use InMail to reach out to prospective customers without needing an introduction from mutual connections, effectively expanding their network and business outreach.
The freedom and convenience provided by this direct messaging tool add substantial value for professionals seeking new opportunities or connections, which explains the premium pricing of this comprehensive subscription package.
4. Job Applicant and Salary Insights
Users gain valuable information about competition levels for job positions they are interested in, as well as detailed salary data to help them negotiate compensation packages effectively.
For example, a project manager applying to a new position can view the number of applicants and assess their qualifications, enabling them to strategically tailor their application and set realistic expectations.
Similarly, access to average salaries for comparable roles helps users gauge their market value. These exclusive insights give Premium members an edge over other candidates, making the investment worthwhile for those seeking career advancement or better opportunities.
5. Personalized Career Development Resources
Subscribers receive tailored insights and recommendations based on their skills, interests, and professional goals – facilitating the pursuit of meaningful opportunities.
For instance, software engineer searching for jobs might receive customized suggestions about relevant training or certifications that could boost their chances of securing an ideal position.
These targeted resources enable LinkedIn Premium users to make informed decisions about their career progression while maximizing potential growth.
This dedicated support and exclusive access to valuable development tools validate the subscription’s substantial price point.
6. Enhanced Networking Opportunities
Subscribers benefit from exclusive access to expanded search filters, enabling them to connect with professionals and decision-makers across different industries.
For example, a startup founder looking for investors can leverage these advanced filters to identify venture capitalists or angel investors interested in their specific sector.
By offering such tailored networking possibilities, LinkedIn Premium empowers members to forge strategic relationships that could propel their careers and businesses forward.
This level of connectivity and potential opportunity justifies the expense associated with this subscription service.
7. Unlimited Access to Linked in Learning Courses
Subscribers can choose from thousands of high-quality, expert-led courses covering various topics and industries, empowering them with vital skills for personal and professional growth.
For instance, a marketing professional might enroll in several courses related to search engine optimization or content creation, broadening their expertise and increasing their value in the job market.
The extraordinary opportunity to continually acquire new knowledge and stay up-to-date with industry trends gives Premium members a competitive advantage that justifies its significant investment.
8. Greater Visibility and Profile Ranking
This feature allows users to stand out from their peers in search results, increasing their chances of being noticed by potential employers or clients.
For example, when a user with Premium applies for a job or appears in search results, their profile would likely rank higher than those without the subscription, making them more attractive candidates.
Such heightened prominence on LinkedIn translates into increased professional opportunities and better career prospects for Premium members – factors that validate its hefty price tag.
9. LinkedIn Pro Finder Benefits
This advanced tool connects professionals with potential clients, opening up opportunities for freelancers and business owners in various industries.
For instance, a freelance graphic designer can use ProFinder to find businesses requiring branding or design services, ultimately leading to more projects and income generation.
The inclusion of this highly beneficial service within LinkedIn Premium’s robust package not only enhances networking possibilities but streamlines the process of finding new clients and job leads, justifying its relatively high price point.
10. On-Demand Support from Customer Service
This feature ensures that subscribers receive prompt assistance whenever they encounter issues or have questions, significantly improving their overall experience on the platform.
An example of this top-notch service is LinkedIn’s responsiveness to user queries, with members often reporting quick resolutions to their concerns, helping them avoid potential setbacks in their professional journey.
The value added by this attentive and efficient customer support sets LinkedIn Premium apart from its competitors and contributes to its premium pricing.